Driving Change Through NFT Integration

NFTs are driving positive change by shifting art away from its homogenous landscape of elites to open accessibility for anyone, anywhere with a computer. Inclusivity throughout the ecosystem is the key to mainstream adoption of crypto usage. One of the top reasons people avoid crypto investing is that they simply do not understand it. Yet, you don’t need a tech or science degree to learn about crypto or blockchain technology. If you’re reading this, you’re smart enough to get into crypto. It doesn't matter what gender you are. Just start dipping your toes into the water. NFTs present an opportunity for a new, level playing field. Not only will this hopefully lead to a more diverse and gender-balanced group of prominent artists, but it will also allow artists across income levels and geographies to have a greater chance of making a living by selling their art.

Women are becoming more active in NFTs and cryptocurrencies, and their art is some of the best. Maliha Abidi, a Pakistani-American artist launched her unique project, Women Rise, which produced a collection of 10,000 NFT art pieces that represented the different qualities of incredible women from all around the world. Her work focuses on fighting for marginalized communities and promoting social justice. In 2015, all United Nations member states adopted the 17 Sustainable Development Goals (17 SDG) to combat the global challenges we face— including poverty, inequality, climate change, environmental degradation, peace and justice. Women Rise is one of the first NFT projects to commit to these goals. The collection contributes to the economic empowerment of women and girls through the donation of 7.5% of all primary sales to be distributed to a mix of global organizations supporting gender equality, girls' education, and support for mental health. Abidi has committed to building a unique school in the metaverse, which may act as a sort of virtual school and provide educational programs for hundreds of millions of kids worldwide.

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MALIHA ABIDI: WOMEN RISE

Enter the AZNVerse is a unique NFT collection striving to shift the global spotlight towards the South-East Asian community. The project is backed by Indonesia’s biggest crypto exchange Tokocrypto – releasing 10,000 NFTs that represent unique Asian culture and heritage. Each NFT is unique with numerous designs that include historical Asia figures. “This undertaking was born out of our drive to signify our wealthy cultural heritage as Asians,” said Eko, an AZN initiator and TKOangel. “With NFT as the medium, not only do we push for representation, but we also seek many more people to tap into NFT and dive deeper into its possibilities.” NFTs will open community space for AZN Holders to connect, contribute, and converge while amplifying Asian representation around the world. NFTs are not just about the art itself but about the community around it, the use it represents and the meaning it holds for creators and buyers.

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GOING TO SPACE: INSPIRATION4 NFT AUCTION

Going to Space is an NFT collection powered by the global space community of astronauts, engineers, scientists, and artists. In 2021 The St. Jude Auction raised 200 million dollars for St. Jude Children's Research Hospital to battle childhood cancer and provide additional funding for continued research. Mission Commander Jared Isaacman led the Inspiration4 space launch, as artists from around the world contributed to the project for the auction to begin at liftoff and end at splashdown. Mission Pilot, Dr. Sian Proctor, made history during the trip by being the first black woman to command an orbiting spacecraft and launched her first-ever NFT "Seeker" to record the accomplishment and post it to the collection. The astronauts and creative communities that took part in this historic event quickly became an inspiration for thousands of young people.

These projects are pioneering new technologies, driving brands forward in their positions on social and environmental concerns, and tapping into popular culture to target fresh audiences. In a world that has fundamentally changed, NFTs are leading positive change across brands and businesses.

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